Its Alert time for Flipkart vendors
India’s biggest sale of Flipkart is the most awaited one. Be its services, discount, offers, cashback, everything is just amazing. The company has many small vendors listed with them so that the Supply Chain Management is done quickly. Also, vendors feel secure to work as it is a renowned e-Commerce company. This is the reason behind the increasing numbers of the vendor. This helps the small vendors to explore them the online platform for selling with meagre charge. However, now the situation seems to be changing in the next few months because Flipkart already ties up with Walmart. This move will ensure that they get a better margin and a tight control of inventory.
Inventory is a level of stock required so that customer’s order is fulfilled. An excess inventory takes away cash from you and becomes unproductive. While having less than desired inventory is as dangerous as loss because this might cause an unhappy customer due to delay in service. And with the growing competitive market, such foolishness will have a huge impact on business. So they have planned to have enough inventory to make its “Big Billion Day” a successful event. Its “SmartBuy” section, which started in early in this year saw a positive response from customers. Also with Walmart-Flipkart deal, their inventory seems to soar up as Walmart has its own inventory, which can be simultaneously used for Flipkart’s customer. In this scenario, small vendors with Flipkart will have a tough fight.
The focus of Flipkart will be first to clear its own inventory before other vendors. So the chances of small vendors will be less. The model which was going very well till now might get affected. Also, the delivery time taken will become low as Walmart India has 20 stores across India, which will be an added boon. All this will have a negative impact on vendors, as their product will be now showcased secondary. It is better for vendors to start their own selling platform. This will give them all sort of freedom to explore with offer, discount, and also allow them to add the details of their customers which can be used to send promotional offer during the festive time. Not only this, they will also come to know the market acceptability of their product due to their own online interface.
An online platform like a mobile app is a platform where sellers can easily sell their products to their customer directly on their mobile. This not only provides ease of selling but also enables direct interaction with interested customers. Changing behaviour, customer preferences, likes, dislike, and other things can also be evaluated through online selling. This will increase the scope for small vendors increasing their sales and profits. There are many mobile app development companies like Limra Technosys which gives an array of services at affordable rates. The threat of Walmart-Flipkart deal is so evident that retailers had approached to Competition Commission of India (CCI). This is the best time to start your own online business before it’s too late!
Small retailers with their supply chain management and online presence can do wonders. This is the reason there is a rise in online business in every field from restaurant to library, everything. According to market survey Internet usage on mobile has been increasing rapidly. By acting now, you can target the rapidly growing numbers of mobile users in India. You can go online through mobile application development and E-commerce services for your business. This way you can increase viewers for your products persuading them to buy products from your competitors.